This weekend in Long Beach, Calif., rapper, entrepreneur Nas surprised one lucky fan with a gift of a lifetime-- a one-of-a-kind Cadillac diamond-encrusted chain. The chain, designed over several weeks, was made of yellow and white gold, diamonds, rubies, sapphires and other precious materials, and designed by Beverly Hills-based jeweler Gerard Alexander, known for his distinctive work as rapper Birdman’s jeweler.
The surprise was in celebration of the launch of the first-ever Cadillac XT4 crossover. Surprise #XT4TheDrop giveaways occurred throughout the festival with the ultimate drop being the premium custom-made chain.
The luxury auto brand also teamed up with Hfour, a fashion collaboration for merchandise designed by Othello Gervacio.
Now in its third year, ComplexCon continues to deliver awesome shopping, art, food, and entertainment. More than 200 of the hottest brands gathered for the two-day convention to deliver an incredible retail experience, with names like APE, adidas, Billionaire Boys Club, Champion, Diamond Supply Co., Dolly Cohen, Fila, G-Star Raw, Guess?, Hennessey, Herschel Supply Co., K-Swiss, KNC Beauty, Old Spice, OVO, Pacman, PacSun, Polaroid, Puma, Reebok, Russell Athletic, Sake, SneakersNStuff, Swatch, Union Los Angeles, Urban Decay, Vans, Zen, and many more.
Cadillac joined ComplexCon this year as the official sponsor of the Pigeons & Planes performance stage with some of the most relevant voices of today performing, including Future, Rae Sremmurd, Vince Staples, Lil Baby, and Tinashe.
At Icons and Influencers Shaping Culture Featured in ComplexCon(versations), Complex curated a lineup of visionaries and icons in their fields to gather at the annual fest including Virgil Abloh, Lena Waithe, Issa Rae, Jaden Smith, Tommy Hilfiger, and Hype Williams to name a few.